About Us
Hair this good changes everything.
Most hair problems start in the shower. Shampoo uses harsh detergents that strip your scalp and hair of their natural balance, and then you need a conditioner, a mask, and a treatment just to get back to where you started. The industry invented the problem and sold you the fix. Hairstory was founded to break that cycle entirely.
We launched in 2015 with one radical idea: fewer, better things. No unnecessary steps, no toxic ingredients, no products you don't actually need. Just obsessively low-maintenance haircare that works with your hair, not against it.
Meet New Wash
New Wash is a detergent-free cleansing and conditioning cream that replaces your shampoo and conditioner in one simple step. It cleans without stripping, conditions without weighing hair down, and balances your scalp so your hair can actually be healthy. The result is softer hair, a calmer scalp, and longer time between wash days.
What we believe:
- Your best hair is your healthiest hair, and health starts at the scalp
- Professional hairdressers are at the heart of everything we make. They test our formulas, trust them on their clients, and helped build this brand
- We wouldn't sell you something you can't pronounce, can't use responsibly, or can't stand behind environmentally
What people are saying:
- "I'll never go back to regular shampoo. My split ends are gone and I no longer need conditioner." — Allure
- "It works on all hair types, plays nice with color treated strands, and can even replace your conditioner." — Glamour
- "My long hair would just hang lifelessly. New Wash is the only product that gives me volume, body and personality." — Verified Review
